● The Playbook · for faceless creators who sell what they know
They sell the dream.
I'll show you the machine.
Build a small digital product from what you already know. Sell it with faceless short videos. Let the system run the DMs, checkout, delivery and follow-ups.
One-time payment · 20 lessons · 60 prompts · launch price until Dec 31
Module 03 · Lesson 8 · 3 min
Hooks that stop the scroll
Built on ten tools you may already use, all on free plans
Hosting, email, payments and analytics cost $0 a month until you're selling. Stripe takes its fee per sale, nothing more.
ClaudeClaude
ObsidianObsidian
InstagramInstagram
TikTokTikTok
YouTubeYouTube
StripeStripe
Apple PayApple Pay
SupabaseSupabase
CloudflareCloudflare
ResendResend
How a stranger becomes a buyer in about ninety seconds
01
Comment → DM
Someone comments the keyword. The link lands in their DMs in seconds.
ana.creates SYSTEM
bobnoticed Sent, check your DMs
02
Page → checkout
A page that sells, then one tap with Apple Pay or Google Pay.
The Playbook
Topic → product → first sales.
$39$49
- ✓ 6 modules, 20 lessons
- ✓ Prompt Vault included
- ✓ DM funnel + checkout setup
03
Know what sells
Every sale is tagged with the video that brought it.
Dashboard
demo dataVisitors
2,184
Leads
412
Sales
37
Top video
reel-012
Seven steps you set up once
After setup, your only job is posting. The Playbook walks through every step with the exact settings for Instagram, ManyChat and Stripe.
- 01
Post a reel
Faceless. One hook, one keyword.
- 02
They comment
The keyword in the comments.
- 03
Auto-DM
The link arrives in seconds.
- 04
Sales page
Written once, sells every day.
- 05
Checkout
Card, Apple Pay, Google Pay.
- 06
Instant access
Delivered and emailed by itself.
- 07
Follow-ups
Emails win back the maybes.
Three tiers, one payment each
Start with any tier. Upgrade later and you pay only the difference.
The Prompt Vault
My Obsidian vault: the prompts, templates and checklists I use to build a product in a weekend.
$19one-time
Instant download
- 60+ Claude prompts, organised by step
- Product, sales page and reel script templates
- Ready-to-open Obsidian vault with linked notes
- Works with Claude, ChatGPT or Codex
The Playbook
The full course: topic → product → content → DM funnel → Stripe → first sales.
$39$49one-time
Launch price · ends Dec 31
✓ 30-Day Do-The-Work Guarantee
- Everything in The Prompt Vault
- 6 modules, step by step, nothing skipped
- 8 hook formulas, 6 faceless formats, a 2-hour batching system
- Comment-to-DM funnel setup (keyword automation)
- Stripe checkout and instant delivery, explained
The Machine
Everything above + the source code of this exact platform, ready to deploy for $0/month.
$99$149one-time
Launch price · ends Dec 31
✓ 30-Day Do-The-Work Guarantee
- Everything in The Playbook
- This website's full source: sales pages, checkout, member area
- Email capture + automated email sequences
- Admin panel with analytics: who visits, from where, who buys
- Copy-paste prompts to deploy it with Claude in an afternoon
- Runs on free tiers: $0/month hosting
60 prompts in a vault, linked by step
This is the real map of the Prompt Vault. Touch a dot to see the note and what it connects to.
The Playbook · 6 modules · 20 lessons
- 01Foundations3
- 02Build the product4
- 03The content engine4
- 04The DM funnel3
- 05Sell3
- 06Grow3
I want to find a topic for a small digital product based on what I already know. Interview me one question at a time…
The line between a course and a scheme
Yes, I make money teaching this. Here's the difference.
A scheme sells you the right to sell the same thing to the next person. This teaches you to build a product about your topic (cooking, fitness, Excel, a language, a craft) and sell it to your audience.
- — You never recruit anyone.
- — Your topic, your product, your customers.
- — It ends with you.
Questions buyers ask before they start
What exactly do I get?
Do I need to show my face or have an audience?
Is it for beginners?
What do I need to start?
Isn't this just a course about selling courses?
How fast will I make sales?
What if I do everything and it doesn't work?
Is it a one-time payment?
Your turn to build the machine
20 lessons, 60 prompts and the exact settings. Start this week.
Not ready? Start with the free 5-day sprint